In the world of marketing automation, there is much talk about automatic marketing through voice calls, that is, a communication channel used to carry out telephone marketing actions.
Clearly, phone call promotion is not an entirely new strategy these days. Indeed, many years ago the use of this medium to give new impetus to the sales of a brand went viral. But what is new is the implementation of voice calls in the field of marketing and social networks.
Let's not forget that, at present, Social Media and online marketing in general are the ones that can guarantee the success of a company or a brand. That is why automatic voice calls evolved adapting to the new world to integrate with technological innovations.
If what you are looking for is to discover how you can take advantage of the advantages offered by voice marketing in the management of your social networks or digital marketing plan, let me tell you that you came to the right place. We invite you to continue reading here you will find the information you are looking for.
Voice Marketing vs Telemarketing
A couple of years ago, telemarketing was the most used promotion and sales strategy by all kinds of companies. However, over time it has become a communication channel with a bad reputation, especially because it was exploited too much, they end up tiring the audience.
Now, to understand the difference between telemarketing and current voice marketing, avoiding the mistakes of the past, it is necessary to know precisely what telemarketing is.
It is a promotional strategy applied through a call made by a human agent, whose objective is to prevent the recipient from hanging up to provide all the information related to a product or service offered by the company.
Instead, the automated voice call is carried out by a robot . It should be noted that it is not a simple recording because it is a marketing technique that implements the benefits offered by artificial intelligence. In this sense, what it does in this case is process voice and keyboard commands to create a call that culminates in an action carried out by the person who receives the call. The final result, then, is an action that can be sending an email or SMS, a discount code, confirming an order or obtaining information that the user needs.
As you may have noticed yourself, the big difference between telemarketing and voice marketing has to do not only with the fact that nowadays the action is carried out by a robot, but rather with the purpose same. In fact, with the automation of the call, the aim is both to promote products and services that may be of interest to the audience and to provide information that can improve the user experience.
How to trigger automated voice calls from customer service?
Now, so that the automated voice call service can help you manage your social networks or can integrate your digital marketing strategy, it is necessary to know what commands you can incorporate into the calls and what are the actions What the user can do to trigger the call.
user action
An automatic call can be initiated after an action carried out by the user. For example, when you click on a text message, in an email or after completing a form. Based on the type of action that the client performs, it can be determined what type of call he can receive so that it adapts to the needs of the audience.
It is not the same to call the user to request data validation than to do so to promote a product or service.
Scheduling a campaign
Likewise, you can take advantage of the advantages offered by this strategy to boost your digital marketing plan, starting a promotional campaign of automated calls to a contact list that may be interested in the information you are about to provide.
Call through the Afilnet API
Programming is one of the great advantages of our days. If you want to manage your social networks in the best way and give a new boost to your sales, then the Afilnet API is what you need. Through this platform that you can integrate into your business software or your CRM, you will be able to program the start of calls and have full control of the launch of the action at any time, maximizing the results achieved.
user call
Finally, it should be noted that the start of the call can occur even after a call made by the same user. We refer to what is known in the industry as technical support and customer advice.
All the features and functionality offered by automated voice calls with AI
On the other hand, in order for you to achieve the best results with this strategy, it is essential to know what are the functionalities that automated voice calls can offer you. In fact, we have to point out that it is a communication channel that integrates a wide variety of tools that you can use depending on your needs as a brand.
Next we will see one by one.
text to speech
This is a functionality that allows you to write a text at the time a call is made and that is then delivered by voice. In this way, what you will achieve is to personalize the message so that it contains the data that is of interest to the user, such as their personal information or the data of an order placed.
pre-recorded audio
Likewise, to efficiently manage your digital marketing strategy, you could implement pre-recorded audios. In this case, the advantage is related to the possibility of using a human voice that generates more trust in the client.
Use cases of automated voice campaigns in digital marketing and social networks
So far we have talked about why you should think about combining the use of automated voice calls in your digital marketing strategy and in coordination with the management of your social networks.
At this point, we are sure that you must be wondering how you can use this automated technique, that is, what are its use cases. To give you a hand with this question, we are going to present some clear examples that can serve as inspiration.
Conducting surveys
Mass calls are often used on many occasions to conduct customer surveys and find out their degree of satisfaction with the service or product purchased. What is sought is to obtain a rating about customer service and to optimize the performance of the brand's marketing campaigns .
Confirmation of appointments, events
Likewise, telephone calls can be implemented to provide precise information to the user about a contracted appointment or an event that is about to take place. In this case, the efficiency of the brand is improved, efficiently managing the appointment schedule, helping its clients to remember dates, times and locations of the requested shifts or the events that they want to participate in.
In addition, with the interface and the commands the possibility of canceling the appointment is provided.
Package delivery request
Establishing a relationship of trust with the client is essential if what you want to achieve is their loyalty. That is why we recommend implementing automatic call distribution through management software such as the one offered by Afilnet to communicate the delivery status of an order with a voice message.
The objective is clearly to take advantage of call centers to improve the relationship with customers, providing information on when the purchased order will arrive.
Communication of transactional messages
Keeping customers informed easily and quickly is essential to improve their experience with your brand. This is where call automation tools come into play.
With automatic voice calls you will be able to provide users with the answers they are looking for in record time and interactively, in addition to being able to guide them in the problem solving or purchase phase according to the needs of each client, even answering questions often in the blink of an eye.
promotion communication
Automatically scheduling calls will help you not only improve customer service but also increase sales on your social networks by capturing the attention of new customers.
Indeed, with the optimization of intuitive and easy-to-use pre-recorded messages, companies can increase the number of sales achieved, providing potential customers with promotions or special offers that generate interest in the audience. In addition, automating calls allows companies to tell customers about the benefits that are obtained with the purchase of a product and service offered without the need to resort to a member of the human team, saving time and money.
Combination of automated voice call management with other communication channels 2023
Finally, we cannot close today's article without telling you that automated calls offer the best results when combined with other digital marketing strategies such as emails or messaging services that improve the customer experience.
By putting into practice a combination of all these communication channels, the potential of each one is amplified, improving the quality of the service provided and increasing profits. All this thanks to the communication skills of these media, skills that can be optimized through the use of the API offered by Afilnet that makes available to users a high quality optimized call center software to manage each call from a only place.