Any brand that sells products or services , whether it is a physical or virtual store, has a database of customers who, unfortunately, have been inactive for a long time because they do not make a purchase or do not visit the business anymore.
Surely this is something that worries the owners because, everything that we mentioned before, translates into sales never made and, above all, loss of resources. In this sense, we remember that it is more expensive to try to attract the attention of new customers than to encourage an old buyer to buy again in your store.
In fact, let's not forget that, in many cases, to win back users who have once made a purchase, a little push is enough to awaken their interest again.
Now, you must be wondering how to recover inactive old clients? If you also have this question, you came to the right place. In today's article we are going to discuss how to successfully bring your buyers back, taking advantage of all the advantages offered by sending Massive SMS.
Identify inactive customers
The question that every business owner has when faced with a database of inactive customers is: how to encourage them to make a new purchase?
To answer this question, we invite you to analyze your contact database, identify which are the inactive customers and identify the possible reasons, but it does not end here. In fact, you must not only find out which customers are no longer buying from your business and why, but you must also carefully analyze which of them are worth recovering.
However, before we continue, we have to tell you what we mean by inactive customers. They are buyers who:
- They have not visited your store in the last two months;
- They have not bought anything in the last 5 months;
- They did not open the links placed in your SMS in the last 3 months;
- They have not had any kind of contact in the last 6 months.
Likewise, we have to point out that there are several types of inactive clients, as we are going to show you below:
- Lost customers: are those buyers who make an acquisition to never return;
- End of service: refers to the people who contracted a service and, once it is finished, decide not to renew it;
- Networking: in this case we refer to the contacts that can be initiated at events, networking meetings or social networks, but that never complete the purchase.
- Uninteresting promotion: finally, on some occasions it can happen that promotions and discounts are sent to the customer that are not of interest to them, so they do not feel encouraged to buy again in the store.
As you may have noticed, there are many types of inactive customers depending on the motivation for this apparent disinterest. In any case, we must emphasize that, although the priority is to get their attention again, it is also essential to consider that not all lost buyers are in the same part of the funnel.
What do we mean by this? An old customer cannot be given the same priority as networking contacts. Faced with this situation, it is better to focus on lost users, capturing their attention through a successful SMS Marketing campaign.
Create the Massive SMS campaign to attract the attention of your customers
As we told you before, unlike what many stores do, it is best to try to attract old customers rather than attract the attention of potential buyers, especially for what has to do with the costs of advertising campaigns and the amount of resources to be used.
That is why we suggest starting a campaign of mass sending of effective text messages to attract again the customers that you thought were lost forever. So that you can achieve this goal and increase the volume of sales made, next, we are going to give you some useful tips on how to create the advertising campaign to recover inactive buyers .
personalized content
We will never tire of repeating it, to achieve success in the world of marketing it is essential to personalize the content sent to the client, and there is no better communication channel than SMS, which allows each of its elements to be personalized.
To give you some useful examples, you can add the customer's name or a special birthday greeting to the text message. The goal is to capture their attention and create a closer bond.
Encourage interaction
Another element that you should try to promote is customer interaction with the brand. In this case, it is essential to use the CTAs properly, that is, the call-to-action buttons so that the recipients of the text messages know what they should do.
Remember that CTAs must be used to invite the reader to perform an action, in this case to make a purchase, so it may be useful to add a link that redirects the buyer to the brand's official online store.
Produce attractive text
Finally, if you want to capture the attention of your lost customer again, and be able to convert them into a loyal customer , it is key to create a text that is really attractive to encourage them to make a new purchase. What turns out to be very useful is to create an interesting promotion, adding a discount coupon or offering a discount percentage that can be applied to a product that is of interest to the buyer.
Types of SMS that you can create to win back your customers
However, the central element in the campaigns of mass sending of text messages is the SMS and its content. In this sense, we have to point out that each advertising campaign needs a certain type of text message, rule number 1 that also applies to SMS created to recover lost customers.
For this reason, we are going to tell you what types of SMS you should write to start creating a link with the lost buyer again.
- thank you message
If you want to resume contact with the customer, you can create a message where you thank the user for having made a purchase in the past in your store. We assure you that on many occasions this makes a difference because you show your client that their presence is important to your store.
- Message to ask for feedback
On the other hand, if a buyer stops buying your products, there is some reason behind this behavior. So, if you want to discover the reason for this attitude and how to re-incentivize the client, there is no better way than to send an SMS asking the reader to provide feedback.
In this way, you will be able to discover what you did well and what you did wrong to improve the overall experience lived by buyers. This type of message also makes a difference because the customer understands that their option is important and valuable to the brand.
- Cross selling or cross-selling
Also, you can take advantage of the sale made previously with that buyer to propose a cross-sale or what is known in the sector as cross-selling . What is sought with this message is to send a promotion or an offer of a product to the customer that is related to their tastes, purchase interests.
- Fidelazation program
Finally, you can take advantage of the innumerable advantages offered by the massive SMS campaign to encourage lost customers to become part of your loyalty program. As? Sent an attractive text message that grabs the attention of that shopper who has so far disappeared, encouraging them to add themselves to your store's loyalty program .
To do this, you could add in the message some of the benefits obtained with loyalty and add a link to redirect the customer to a landing page where they will find more information about the loyalty program.
Improve the experience of your customers with Afilnet
The tools that Afilnet, a recognized company in the field of telecommunications and marketing, has incorporated into its interactive and intuitive platform , allow you to create and start campaigns to send Massive SMS to attract your old customers, encouraging them to carry out a new purchase.
In this sense, there are an infinite number of actions that you can implement with Afilnet to call the attention of customers that you considered lost forever and thus increase the sales made by your brand.
From the sending of scheduled promotional messages to the creation of a wide-ranging advertising campaign, through the analysis of the results achieved through the metrics, with Afilnet success is guaranteed thanks also to the technical and commercial support made available by your highly trained staff.